2026 Privacy Notice

2026 Privacy Notice

We at Midcontinent Communications® (“Midco®,” “we” or “us”) consider the privacy of our subscribers to be very important and we are committed to keeping nonpublic personal information about our subscribers secure and confidential. We follow industry-standard practices and take such actions as are reasonably necessary and prudent to prevent unauthorized access to nonpublic personal information about our subscribers. We cannot guarantee, however, that these practices and actions will prevent every unauthorized attempt to access, use or disclose such information.

We are providing this Notice to you, our customer (“you” or “subscriber”), to inform you of our policies and practices regarding personally identifiable information that may be collected in the course of providing various communications services to you over our broadband cable system, including video programming services, high-speed data and internet services and voice services (collectively, our “Communications Services”). Not all of our Communications Services may be available in your particular geographic area. This Notice is being provided in accordance with the Communications Act of 1934, as amended (the “Communications Act”) and the relevant policies and regulations of the Federal Communications Commission (“FCC”). This Notice also refers to the Electronic Communications Privacy Act of 1986, as amended (“ECPA”), which is applicable if you are a subscriber to our high-speed data and internet service (our “Internet Service”) or our voice services, and to the Online Copyright Infringement Liability Limitation Act of 1998, as amended (“Copyright Act”), which is applicable if you are a subscriber to our Internet Service. This notice does not cover information that may be collected through any other products, services or websites, even if accessed through our Communications Services or cable system. You should read the privacy policies for these other products, services and websites to learn how they handle your personal information.

Eight areas are covered by this Notice: 1. The nature of personally identifiable information we have collected about you and the way we use such information; 2. The nature, frequency, and purpose of any disclosure that we may make of such information; 3. The disclosure of such information to governmental entities and in legal proceedings; 4. The period of time we will maintain your personally identifiable information; 5. Your communications using our Internet Service; 6. The times and place where you may have access to your personally identifiable information that we have collected; 7. Your privacy choices and rights under the Communications Act, related FCC policies and regulations and applicable state law; and 8. Your rights under the FCC’s policies and rules governing customer proprietary network information (“CPNI”). We will send you written, electronic or other appropriate notices when we make material changes to these policies and practices and when they will take effect. If you find the changes unacceptable, you have the right to cancel your service. However, if you continue to receive our services after the effective date of any change, this will serve as your acceptance of and consent to the changes communicated to you.

1. COLLECTION AND USE OF PERSONALLY IDENTIFIABLE INFORMATION

Under federal law we may use our cable system to collect personally identifiable information concerning any subscriber if it is necessary to provide services to subscribers or to prevent unauthorized access to our services or subscriber data. Any personally identifiable information that we collect and retain is subject to the policies described in this Notice and to our obligations under applicable federal and state laws, including the Communications Act and the corresponding regulations and policies of the FCC, the ECPA and the Copyright Act.

“Personally identifiable information” is information that identifies a particular person; it does not include aggregate data that does not identify a particular person or persons. Personally identifiable information includes information about you that you have furnished to us or that we have collected in connection with delivering one or more of our Communications Services to you.

The personally identifiable information that we collect concerning our subscribers in connection with the provision of our services may include data such as: (i) contact information, including your name, relevant address, home, business and mobile phone numbers as well as email and text messaging addresses; (ii) social security and driver’s license numbers; (iii) billing, payment and security deposit records, including credit information and credit card and bank account numbers used to pay for our services; (iv) maintenance, damage, repairs and complaint information, including subscriber correspondence (via email or otherwise) and communications records; (v) the service options you have chosen to receive and information about the type, number and location in your home of television sets, set-top boxes, cable modems, personal computers (“PC”) and your PC configuration, as well as any other equipment and devices in your home that are connected to our network, including the Internet Protocol (IP) address associated with that equipment and information about the programming and advertisements delivered to it. If you rent your residence, we may have a record of whether landlord permission was required prior to installing our cable facilities as well as your landlord’s name, address and telephone number. We may keep records of research concerning subscriber satisfaction with our services, which are obtained from subscriber interviews and questionnaires.

We also may collect anonymous and/or aggregate viewing information using set-top boxes and other equipment connected to our cable systems. We use this information, for example, to determine which programs are most popular, how many people watch the show to its conclusion, whether people are watching commercials and which cable features are used most often. We also may combine the personally identifiable information that we collect about you as part of our regular business records with information about you obtained from third parties for the purpose of creating an enhanced subscriber database to help us identify other services we or our affiliates provide that might interest you.

If you receive our Internet Service, we may keep records of violations and alleged violations of your subscription terms and conditions (your “Subscription Agreement”) and other rules governing your use of our Internet Service, including but not limited to our Acceptable Use Policy, all of which can be viewed on our website at Midco.com/Legal. When you use our Internet Services, our system may automatically log information concerning internet addresses you contact and the duration of your visits to such addresses; however, we do not use or disclose any personally identifiable information that may be derived from these logs for marketing, advertising or similar purposes. This limitation applies to logs of the internet addresses you contact. It does not apply to the IP address associated with your MidcoTV set-top box, which we use for Dynamic Ad Insertion as described below. In providing our Internet Services to you, we also have access to personally identifiable information about you and your internet account, including the name and address associated with a given internet address or, possibly, one or more email accounts. In your Subscription Agreement you have consented to the collection of personally identifiable information as described in this paragraph.

If you use our voice services, then as a necessary incident of providing that service, our computer systems automatically capture and store information that may include but is not limited to the dates, times and length of your calls as well as the telephone numbers with which you communicate. Please refer to Section 8 of this Notice for more detailed information concerning our collection and use of CPNI.

We collect, maintain and use the information described in this Notice to assist us in providing reliable, high-quality Communications Services to you. Our use of this information is for legitimate business activities related to providing you with our services, including: (i) making sure that you receive only the services you have requested and that you are being billed properly for the services you do receive; (ii) identifying you when changes are made to your account or services and answering your questions when you contact us (i.e., for troubleshooting); (iii) maintaining and improving the quality of our services; (iv) protecting against fraud and the unauthorized reception and use of our services; (v) sending you pertinent information about the services you are receiving and marketing our other services or products that we believe may be of interest to you; (vi) ensuring our compliance with relevant law and our contractual obligations; (vii) for our tax and accounting purposes; and (viii) selecting, inserting and measuring advertisements delivered through our Communications Services. We collect and maintain such information during the period of time that you are receiving service and for a reasonable amount of time thereafter.

We also may provide anonymous and/or aggregate viewing information that we have collected to third parties such as audience measurement or marketing research firms that may combine this information with other aggregated or non-aggregated public and nonpublic information and other demographic information (such as census records) to provide us with audience analysis data. We may also provide aggregate or de-identified audience information to advertisers and advertising platforms in connection with Dynamic Ad Insertion. We use this information to improve our Communications Services and to make our programming and advertising more relevant to our subscribers. Midco does not attempt to re-identify anonymized or aggregate information and requires recipients not to do so.

Midco and its service providers may use dynamic ad insertion (“DAI”) technology to place advertisements in video programming delivered to MidcoTV set-top boxes. With DAI, each set-top box can receive its own advertisements, so different households may see different advertisements during the same program. To select, insert and measure these advertisements, Midco and service providers acting on our behalf may use information such as the IP address associated with your MidcoTV set-top box, the general geographic area in which service is provided, the channel being viewed, the date and time, and device type. These service providers may use this information only to provide advertising services to Midco and may not use it for their own purposes. Midco also makes advertising time available to third-party advertising platforms that bid to place advertisements on MidcoTV. These platforms receive only aggregate or de-identified audience information and do not receive your name, service address, IP address or the channels you watch, and they are prohibited from attempting to identify you. We retain information used for DAI only as long as reasonably necessary to select, insert and measure advertisements, or as needed for billing, security or legal purposes, and then destroy it. You can opt out of personalized advertising and audience measurement on MidcoTV at any time by calling 1.800.888.1300 or, once available, in My Account at Midco.com/MyAccount. If you opt out, you will still see advertisements, but they will not be personalized using information associated with your account. Where required by applicable state law, we will also honor recognized opt-out preference signals, as described in Section 7 of this Notice.

2. DISCLOSURE OF PERSONALLY IDENTIFIABLE INFORMATION

We consider our subscribers’ personally identifiable information contained in our business records to be confidential. Federal law, however, authorizes us to disclose such information without the prior written or electronic consent of a subscriber if it is: (i) necessary to render or conduct a legitimate business activity related to the services that are provided to you; (ii) required by law or legal process as described below; or (iii) for mailing lists as described below. We may also use or disclose personally identifiable information about you without your consent to protect other subscribers, employees or property, in emergency situations, to enforce our rights under our terms of service and policies, in court or elsewhere and as otherwise permitted by law. Federal law prohibits us from disclosing personally identifiable information concerning any subscriber for any purposes other than those listed above without the subscriber’s written or electronic consent. The frequency of any disclosure of personally identifiable information by us varies in accordance with our business needs and activities.

The types of persons to whom information about you may be disclosed by us in the course of providing cable service to you include the employees of Midco and its related legal entities, professional advisors and other agents, repair and installation subcontractors, sales representatives, accountants, billing and collection services and credit reporting agencies, consumer and market research firms, marketing companies, software developers and maintenance providers, advertising technology service providers acting on our behalf, business merger, acquisition or sale partners and authorized representatives of governmental bodies as described below in Section 3. We also may disclose personally identifiable information about you to persons or entities with an equity interest in legal entities related to us when they have a legal right to inspect our books and records. We may contact you ourselves from time to time to let you know about changes to your services, new service offerings or maintenance work that may temporarily affect your service. We do not share your personally identifiable information with others such as advertisers and direct mail or telemarketers without your permission.

The Communications Act authorizes us to disclose limited personally identifiable information about you to other organizations and businesses for cable or non-cable related mailing list purposes. Such disclosures are limited by the Communications Act to subscriber names and addresses and cannot reveal directly or indirectly (i) your viewing or other use of a cable service or other service provided by us; or (ii) the nature of any transaction made by you over our cable system. You have the right to prohibit or limit this kind of disclosure by us by sending a written request to the following address: Midco Attn: Mailing List Opt Out, P.O. Box 5010, Sioux Falls, SD 57117 or by calling 1.800.888.1300. A written request must state that you want to prohibit the disclosure or limit the disclosure to certain organizations of your name and address for mailing list purposes, include your account number and be signed by you or someone who is an authorized party for your account.

3. DISCLOSURE OF INFORMATION TO GOVERNMENT ENTITIES AND OTHER LEGAL PROCESS

We make every reasonable effort to protect our subscribers’ privacy as described in this Notice. Nevertheless, under certain circumstances, we may be required by federal, state or local law to disclose personally identifiable information about you to a governmental entity or other third party, with or without your consent and with or without advance notice to you, in compliance with a valid legal process including a court order, subpoena or search warrant.

The Communications Act requires us to disclose personally identifiable information about you to a private third party or a governmental entity in response to a court order. If the court order requiring disclosure of your personally identifiable information is sought by a private third party, the Communications Act requires us to notify you of the court order prior to releasing the information to the third party. If the court order is sought by a governmental entity, the Communications Act requires that you be afforded the opportunity to contest in court any claims made in support of the court order sought unless the government obtains a court order blocking us from providing you with notice. At such a proceeding, the Communications Act requires the governmental entity to offer clear and convincing evidence that the subject of the information is reasonably suspected of engaging in criminal activity and that the information sought would be material evidence in the case. In addition, pursuant to an administrative subpoena, state welfare agencies may obtain the names and addresses of individuals as they appear in our subscriber records with respect to those who owe or are owed welfare support. Such information may be obtained without a court order and does not require that a subscriber be given notice of and the opportunity to contest the disclosure.

If you are a subscriber to our Internet Service or our voice services, the Communications Act and relevant FCC regulations, the ECPA and state law may require us to reveal your personal subscriber information and CPNI to the government and private third parties in certain circumstances. The ECPA addresses both the content of communications as well as subscriber record information. The ECPA requires us to disclose to governmental authorities the content of communications in response to a criminal warrant or court order without any notice to you and without your consent. In addition, under the ECPA and the Communications Act the government may require us to disclose subscriber information (but not the content of communications) pursuant to a search warrant, court order or subpoena without any notice to you and without your consent. Federal law also requires us to disclose your personally identifiable information and CPNI to a private third party in response to a court order and to notify you of such a court order unless the order prohibits us from providing the notice to you.

If you subscribe to our Internet Service, a private party may use a subpoena under the Copyright Act to obtain information about you to maintain a copyright infringement suit against the poster of online material without any notice to you. In your Subscription Agreement, you have agreed that we may also disclose any information in our possession to protect our rights, property and/or operations or where circumstances suggest that individual or public safety is in peril.

4. TIME PERIOD THAT WE RETAIN PERSONALLY IDENTIFIABLE INFORMATION

We maintain personally identifiable information about subscribers for as long as it is necessary for business purposes. This period of time lasts as long as you are a subscriber and up to fifteen additional years thereafter so that we can comply with tax and accounting requirements. When such information is no longer necessary for these purposes, we destroy the information unless there is a legitimate outstanding request or judicial or administrative order to inspect the information. Information used for Dynamic Ad Insertion is retained only as long as reasonably necessary to select, insert and measure advertisements, or as needed for billing, security or legal purposes, and then destroyed.

5. YOUR ONLINE COMMUNICATIONS ON OUR INTERNET SERVICE

In addition to the situations described in Section 3, the ECPA provides for other exceptional circumstances under which we may be compelled to disclose information about you or your communications or are permitted to disclose such information. For example, such information may be disclosed to law enforcement if it appears to be evidence of child pornography or was inadvertently obtained and appears to pertain to a crime. Such disclosure is also permitted to an addressee or intended recipient (or his or her agent) or to a person involved in forwarding such information to its destination; when it is necessarily incident to providing service or to protect our rights or property; to others with your consent or the consent of an addressee or intended recipient (or his or her agent) of communications sent by you; or as otherwise provided for by law.

6. ACCESS TO RECORDS

Under the Communications Act, you may examine your personally identifiable information that is collected and maintained in our regular business records, and you may correct, if necessary, any errors in such information. In most cases, the personally identifiable information contained in these records consists solely of billing and account information. You will only be permitted to examine records that contain personally identifiable information about your account and no other account. Your personally identifiable information is available for your review at a Midco Store during normal business hours, or you may call 1.800.888.1300 for assistance. We will correct our records if you make a reasonable showing that any of the personally identifiable information we have collected about you is inaccurate.

7. YOUR PRIVACY CHOICES AND RIGHTS
8. Your Privacy Choices: You can opt out of personalized advertising and audience measurement on MidcoTV at any time by calling 1.800.888.1300 or, once available, in My Account at Midco.com/MyAccount. If you opt out, you will still see advertisements, but they will not be personalized using information associated with your account. Where required by applicable state law, including the Minnesota Consumer Data Privacy Act, we will honor recognized opt-out preference signals sent by your browser or device as a request to opt out of targeted advertising.
9. State Privacy Rights: Depending on where you live, including if you are a Minnesota resident, applicable state law may give you the right to: (i) confirm whether we process your personal data and access that data; (ii) correct inaccurate personal data; (iii) delete personal data; (iv) obtain a copy of your personal data in a portable format; (v) opt out of targeted advertising, the sale of personal data and profiling that produces legal or similarly significant effects; (vi) question the result of such profiling; and (vii) request a list of the specific third parties to which we have disclosed your personal data. Midco does not sell your personal data. To exercise these rights, call 1.800.888.1300, email Webmaster@Midco.com or write to us at the address in the Section titled “How to Contact Midco.” If we decline to act on your request, you may appeal our decision by contacting us the same way and stating that you are appealing. We will not discriminate against you for exercising these rights. Sections 1, 2 and 4 of this Notice describe the categories of information we collect, the categories of third parties to which we disclose it and how long we retain it.
10. If you believe that we have violated your privacy rights in connection with the collection, disclosure and retention of personally identifiable information as described in this Notice, we encourage you to contact us directly as described below in the Section titled “How to Contact Midco” to resolve your question or concern. If you are a subscriber to our cable television services, you also may enforce the limitations imposed on us by the Communications Act with respect to your personally identifiable information through a civil action in Federal District Court that seeks damages, attorneys’ fees and costs should you believe that any of the Communications Act’s limitations on the collection, disclosure and retention of personally identifiable information have been violated by us.
11. CUSTOMER PROPRIETARY NETWORK INFORMATION

You have a right and we have a duty under federal law to protect the confidentiality of your CPNI. You have the right to limit our use of your CPNI for marketing services other than those that are related to services you already buy from us and to withdraw access to your CPNI at any time. Withdrawing access to your CPNI will not affect our ability to provide voice service to you or the quality of the service we provide. However, if you do withdraw access to your CPNI, it may be more difficult for us to help you if you want to purchase the most cost-effective service package. Allowing us to use your CPNI may enhance our ability to offer products and services tailored to your needs. If you do not wish to allow us to use your CPNI for marketing services other than those that are related to services we already provide to you, you can notify us at any time in writing at the following address: Midco Attn: CPNI Opt Out, P.O. Box 5010, Sioux Falls, SD 57117. The request must state that you want to deny access to your CPNI, include your account number, list all of the telephone numbers that you wish to cover with the request and be signed by someone who is an authorized party for your account. A request to deny access to your CPNI is binding on us for the use of your CPNI outside of the services to which you already subscribe until you affirmatively revoke or limit your approval or denial.

HOW TO CONTACT MIDCO

If you have comments, suggestions or questions about our privacy policy or this Notice, or wish to contact us about your personal information, you can reach us in the following ways:

• Email us at Webmaster@Midco.com
• S. mail at Midco, P.O. Box 5010, Sioux Falls, SD 57117
• Call us at 1.800.888.1300

Please remember to include your account number and to have the correspondence signed by you or someone who is an authorized party for your account.

Midcontinent Communications is an Equal Opportunity Employer/Disabled/Veterans.

October 2026