News and Events

April 2, 2026 – Sioux Falls, SD: Building on its trusted advertising solutions, Midco is proud to introduce Midco Advertising℠ as an evolved, dedicated brand designed to serve businesses in new and powerful ways. 

“Across 95 years of trusted service, Midco has been rooted in connectivity,” said Midco Vice President of Advertising Sales Becky Martin. “Midco Advertising expands the way we support our communities by connecting businesses with the customers they most want to reach. Today’s media landscape is complex and fragmented, and our team brings the expertise, strategy and tools needed to help businesses identify and engage with the customers who can help them grow.” 

Midco Advertising is designed to make advertising easy, efficient and effective for local businesses and agency partners. Through a blend of smart technology and personalized strategy, Midco Advertising delivers cost-effective, high-performing campaigns across cable TV, digital media and social platforms.  

With exclusive access to Midco Sports and premium cable networks like ESPN, HGTV, FOX News and more, all delivered through the region’s most dominant TV provider, Midco Advertising offers agencies high-impact inventory unavailable anywhere else.  

“Rooted in the Midwest, we are a collaborative partner that brings energy, insight and a deep understanding of our clients’ goals,” Martin added. “Our advertising strategies use the most modern and impactful media solutions, helping businesses achieve real, measurable results.” 

The launch of Midco Advertising represents a strategic evolution for the company. 

“Establishing the Midco Advertising brand reflects a deliberate shift to operate as a stand-alone, research-led business unit with its own identity and dedicated web experience,” said Senior VP of Sales Erin Ostler. “Backed by exclusive platform access, thought leadership and measurable outcomes, our team is changing the way businesses across the region connect with customers every day.” 

Visit Midco.com/Advertising to learn more.