News and Events

February 16, 2026 – Sioux Falls, SD: Midco is proud to announce the launch of two powerful Unified Communications as a Service (UCaaS) products that help businesses simplify, modernize and level-up their customer communications.  

“In this highly competitive environment, businesses need to differentiate themselves through easy, efficient and customer-focused communication strategies,” said Midco President and Chief Operating Officer Ben Dold. “Midco Business Texting and Business Connect are seamless solutions designed to make customer outreach simple so businesses can focus on their core mission.” 

Business Texting: Improving the Customer Experience 

With the Midco Business Texting app, business clients can have the power of texting customers in the palm of their hands. 

“Business Texting fuels growth in two important ways,” said Midco VP of Product Management Emma Fox. “First, it simplifies appointment scheduling, reminders, customer service support and other routine communications. Second, it drives revenue through easily managed promotional messaging, sales alerts and product offers. Customers prefer to receive these messages by text, making Midco Business Texting an excellent customer experience and sales enhancement for businesses of all sizes.”  

Allowing clients to send and receive SMS and MMS messages with their customers, Midco Business Texting supports: 

• One-to-one messaging for personalized communication
• Automated messaging for drip campaigns and blasts
• Multi-user management to control all messaging from a single dashboard
• Multi-device sync to use an account on multiple devices for one low monthly fee
• MMS support to send and receive MMS messages for a rich media experience
• Address book functionality to separate and sync business and personal contacts across multiple devices
• Canned responses to keep messaging consistent with frequently asked questions  
• Away auto-reply to easily send auto-responding away messages
• Conversation export to manage conversation history from an individual conversation  
• Keyword auto-reply to send automatic replies for specific keyword inquiries
• Blasts that send the same message to a list of contacts for marketing, staff alerts or organization notifications
• Scheduled messages to plan individual or group messages in advance
• Reminders to notify customers about upcoming appointments  
• Drip campaigns to deliver a series messages that can be used to gain attention and engage customers in conversation 

Midco Business Connect: A Unified Communications Platform 

Midco Business Connect integrates Midco voice calling with Microsoft Teams for an integrated communication experience. 

“From team members to clients, staying in contact is essential for business growth, but expensive phone equipment quickly adds upfront costs,” Fox said. “With Midco Business Connect, you can make and receive phone calls using the same Microsoft platform you use for workplace chat, video conferencing, file storage and application integration.” 

Midco Business Connect empowers businesses with: 

• Local numbers provided by Midco (porting available)
• Direct routing that enables Midco to serve as the Public Switched Telephone Network (PSTN)
• 99.99% reliability on Midco’s voice network
• Communication without the need for physical phone hardware
• Access to Midco’s exceptional care team for support 

Visit Midco’s UCaaS site to learn more about how Business Texting and Business Connect can take your business to the next level today.